Hi,

I think you will remember me. About 12 months ago I visited your beautiful Website, and bought Book 1 of the series called 'How To Persuade Your Customers To Buy From You For Life'.

It was excellent.

In fact I was so pleased that I decided to thank you, and to compliment you on your excellent customer service.

But you know how it is. I never quite seemed to get round to it. Never mind, I thought, those nice people are bound to send me a Thankyou email. I'll hit reply and do it then.

But you never called!

After about a month I was beginning to feel confident about progressing to Book 2. But I wasn't absolutely sure if I was ready. I don't really like admitting this, but I think I needed a little 'push' from someone. To be honest I think I was secretly hoping you would contact me.

But you never called!

I felt a little silly at first, but your book said that most people need reassurance before making a purchase. They call it human nature.

The book also said that a professional Website builds reassurance into its Sales Copy. Well I certainly felt reassured when I bought from you. So I suppose it was there somewhere. All I know is that your Website made me feel like I could trust you.

Anyway, about 2 months later I made up my mind that I would definitely buy book 2. But then a funny thing happened.

While I was trying to find your URL a little voice in my mind began to question your professionalism. Isn't that silly? After all, a company with such a beautiful Website like yours MUST be professional.

And then it hit me!

OF COURSE. You hadn't got in touch because you didn't want to seem too pushy! The book said that lots of people are like that. So I left my order just a little longer.

But you still never called!

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