What's So Different About Writing Web Copy
By Joe Robson

To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications.

Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to accommodate the restrictions imposed by the computer screen, and the problems that navigation sometimes presents.

But the successful techniques for effective web copy remain the same. And these techniques have been around for decades.

Good web copy doesn't attract the attention it deserves. Copy just isn't cool. Because good persuasive copy doesn't attract attention to itself. It sits there on the page delivering its message skillfully and unobtrusively, focusing attention on the PRODUCT and the READER. And quietly doing its job of selling.

And most of the really successful Internet marketers employ excellent, uncluttered copy on their sites.

That's why they are successful.

It's so easy and cheap to build a Website these days and set up a storefront. And that's great. There's room for the small guy to compete alongside the 'big guns'. And with no previous business or advertising experience he can build a 100 page super-duper animated site in minutes.

But when the sales don't come in the answer seems to be to change the animated GIFs, Java script, site banners and other gizmos to grab the attention.

Meanwhile the clever marketers, the successful ones, rake in the sales with strong, professionally crafted selling copy. And it's copy they've taken the time to learn for themselves. Or they've employed a good professional copywriter to do it for them. They know it's WORDS that sell, not gizmos. Which words?

Words that SELL!

After you have drawn up the approximate overall structure of your site, and BEFORE you design the fine details, decide WHAT you're going to say and WHO you are going to say it to.

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I specialize on internet marketing and online entrepreneurship.
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