Watch Your Language
By Joe Robson

Do you write for readers in your own country, or for the world at large?

You have TARGETED your potential customers haven't you?

I don't intend going into this extremely important topic on this page. I will say however that if you haven't put in the effort to find out WHO your potential customers ARE then most of your copywriting efforts will be wasted.

Getting back to my opening comment.....

I live in the UK and most of us here think that English is a universal language.

Right - and Wrong!

American English for instance is a lot different to English English. Much more than many people realize.

And Canadian English is in some cases, closer to English English than to American English.

Australian English is, I believe, very close to New Zealand English.

And they are both almost as English as English English.

What AM I talking about?

Gibberish English probably!

Just Be Careful.

I spend a lot of time on the telephone to clients and friends I have made in the USA and in Canada. And in just about EVERY conversation I have there is a misunderstanding caused by the language.

The other day I used the word *Fortnight* to someone in New York. It's an everyday word - not slang - used in the UK meaning *two weeks*. But she didn't understand me.

So if I were to say to you that my newsletter 'The Copywriters' Digest' will be published every Fortnight instead of weekly, some of you would not have understood.

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