Leave Some Meat On The Bones
By Joe Robson

The Internet is aptly called The Information Highway.

Need to learn HTML? Surf the 'Net.

Want the latest Stock prices? Ask Yahoo.

Free 'How -To' download? Certainly, just click here.

Information, information, information. We have an insatiable appetite for it. We thrive on it.

And on the Internet we DEMAND it!

Yet I am constantly amazed at the high number of Websites that skimp on this ever so vital ingredient, yet still expect us to BUY from them!

Why DO they do it?

Especially when it has been known since time immemorial that...

"Long Copy Out-Sells Short Copy"

The truth is that if your reader is even half interested in your offer, she needs detailed information before she even considers buying from you.

Bundles and bundles of it.

And if she's interested in what you have to offer, she will read as much as it takes to get the full picture. Facts and information gives her both the confidence and the courage to make a purchase.

So I suspect that far too many writers are stingy with their information because they are afraid of producing copy which they think may be 'too long'. They believe that long copy will bore their readers.

So they cut it to the bone.

Big mistake!

The problem with this philosophy is that too often there's not enough meat left for the reader to chew on!

She needs to 'taste' the product.

She wants to 'savor' it's flavor.

She needs a word picture to 'visualize' it's benefits.

And only lots of information will satisfy her appetite.

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I specialize on internet marketing and online entrepreneurship.
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