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How To Win The Salescopy Writing Game
By Joe Robson
First of all you must know the Rules.
I can almost hear some of you thinking right now.....
Rules? What rules?
I'm a good letter writer aren't I? I compile an excellent report don't I? And I've always been known to have a good command of the English language haven't I?
So to write good Web copy, or an eye-catching advertisement, I just tell my readers how good my product is in a sound professional manner. Don't I?
NO!
I'm afraid that's one of the biggest misconceptions that prevails among Internet marketers. Because before you start writing those killer web pages and ezine ads it's essential to know how persuasive Sales Copy is structured.
First of all the golden rule of advertising is
----------- "THERE ARE NO GOLDEN RULES!"
Most successful advertising follows the same set of basic 'rules'. But we should really refer to them as guidelines. Because rules are meant to be broken. Otherwise we would have no room for innovation or creativity.
But breaking the fundamental guidelines can be risky. And risk in advertising can bring great rewards - or expensive failure.
So until you have a lot of Copywriting experience behind you, stick to the tried and proven Copywriting basics and you won't go far wrong. And, to coin an over-used but appropriate phrase, why try to re-invent the wheel?
These principles have been used by successful advertisers since time immemorial. THEY WORK!. And who are we to argue?
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I specialize on internet marketing and online entrepreneurship.
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