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How To Ask For The Order - And Get It
By Joe Robson
OK, your prospect is really excited about this fantastic product of yours. She's all fired up by it's range of features and benefits. The 50 year guarantee is unbeatable. Your credibility is firmly established. And she can afford it.
So she rushes to your Order Page and punches in her credit card details, right? Well after you've woken up from that wonderful dream, you have to face up to the reality.
You have to ask for the order first!
And to get the order you must tell her exactly what to do. Don't assume she will scour your Website for ordering details.
She won't.
Don't 'suggest' she should 'please order here'.
She won't.
Tell her EXACTLY how to order it and tell her to do it NOW.
Take her by the hand and make it as easy as humanly possible for her to own your wondrous product, and begin enjoying the great benefits right away!
She has to be told which store to buy it from, how to fill in the order form, and which free telephone number to ring.
"Don't Let Her Think About It!"
Every salesman hears these 6 words every working day of his life.
"I want to think about it."
Ever said it yourself? Of course you have. It's our defense mechanism against making an instant decision.
However much we tell ourselves we would really like that new car, a little safety valve in the deep recesses of our subconscious opens, and a tiny voice says "Hold on, what's the rush? Don't decide now, you may find a cheaper one down the road."
The salesman of course has the skill and experience to overcome this, and adjusts his presentation to overcome the objection. Because a 'stall' is a disguised objection - however small.
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