Headlines Sell - Logos Don't
By Joe Robson

If you are utterly convinced that placing your Logo in the most prominent position on your Website will improve my quality of life, make my heart skip with joy, and cause my jaw to drop in rapturous wonder, then no one can stop you.

But if you are equally determined to generate some SALES, then please follow it with an equally jaw - dropping headline.

Because the hard truth is that no one in the whole wide world is even remotely interested in your company Logo.

Except you!

Unless you are a household name with an instantly recognizable Logo, it tells your reader nothing.

We need to know, in no seconds flat, what your Website, sales copy, or advertisement is going to do for US. And its your headline that achieves it.

But this very basic and essential requirement is equally important to your off-line advertising.

I live in the UK. Some years ago, a disused gas station about 500 yards from my home, suddenly showed signs of life. Builders, painters and contractors buzzed around for weeks remodeling the site.

They had taken the gas pumps out so, being a mildly curious kind of person, I watched their progress with interest as I drove past almost every day.

Imagine the scene some weeks later...

It's Monday afternoon. 2 lanes of traffic. 15 miles per hour. And bumper to bumper. As I approach the refurbished site I notice something different. It's Grand Opening Day. Balloons, banners and brightly colored flags are everywhere.

At last. Now I'll find out exactly what they DO.

And there it stood in all its resplendent glory!

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I specialize on internet marketing and online entrepreneurship.
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