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Just Give Me What I Want
By Joe Robson
Dear Webmaster,
Please excuse the formal greeting but I couldn't find your name on your Website.
I buy quite regularly on the Internet, and I was drawn to your site by one of your ezine ads. Your book 'How To Build The Perfect Website' seemed just the thing I was looking for.
Boy did you make it difficult for me!
I may not know much about site building, but I do know one thing. If it's my money you're after, you're in danger of starving to death!
When I visit your site, please identify it's purpose. I find a headline on each page is a great help but you obviously disagree The fact is there were so many things on offer, I wasn't sure whether you specialized in anything in particular.
And why didn't you tell me who you are? I didn't expect a full biography but a contact name and email would have been more reassuring than webmaster@. It's so impersonal and adds to the distrust many of us have about Internet marketers.
And why you, and so many others, seem terrified to list a phone number mystifies me. I can only assume you're afraid of being swamped with complaints about poor service and sub standard goods. I may be wrong of course, but I know many others feel the same way. It re-assures us you see.
It was only because I was distracted by a spilled cup of coffee in my lap, that I waited around for your page to load. Even a 'no brainier' like me knows that graphics should be optimized for fast loading.
In fact I would advise kicking them off your site altogether.
They certainly did nothing to add to my experience. And those animated banners gave me a migraine!
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I specialize on internet marketing and online entrepreneurship.
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