Advertising Doesn't Pay?
By Joe Robson

Jake never had an education. But he sure knew how to make a great Hot Dog.

His canvas-roofed stand had stood at the side of the highway for three years, and most of his customers came by every day to buy his wonderful food.

He didn't make a great living. Just enough to live on and send his son to college.

One day, a customer suggested he put a sign at the side of the road to attract more business from passing traffic.

Made from bits of re-claimed wood, Jake proudly put his new hand painted sign out the very next day...

'Jake's Famous Hot Dogs - The Tastiest In Town'

And business picked up immediately.

Then he tidied up his stand and replaced the canvas roof with something more permanent. Business got even better.

So he placed another sign on the other side of the road, and business really took off.

He ordered extra buns and hot dogs to keep up with the orders, and hired an assistant.

Business continued to grow when he printed up some hand bills and handed them out to the local factory workers.

Well, pretty soon Jake was finding it really difficult to cope with all the extra business. What with 4 stands, a staff of 10 and accountants to pay for, he decided to bring his son back from college to help him out.

"Junior is a clever boy" Jake said to a customer "And his business degree will be a great help to the business".

So Junior joined the business.

He spent 12 months examining the business from every angle and made lots of changes.

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