Center for Internet Marketing
Research & Education

Exponent of Internet Marketing Education Since 1999

Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role.

You must develop and implement both short-term and long-term marketing strategies to bring a continuous flow of targeted traffic to your web site.

Developing a powerful strategy is a very important part of your success. However, unless your web site is specifically designed to sell, your efforts will be useless. You must look at the entire picture before you begin.

Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.

Short-term marketing strategies include:

Purchasing Advertising

This form of short-term marketing includes ezine advertising, banner advertising and classified ads. Although it is important to occasionally purchase advertising, it is short-term and will produce short-term results.

Bulletin Boards

Although sharing your expertise at popular bulletin boards can provide you with a boost in traffic, it is a temporary boost. It will not continue to produce results. Most boards only display a certain number of posts and the rest are archived.

Search Engines

Obtaining a high ranking in the Search Engines is a never-ending battle. You may have a top ten ranking one day and the next day your site may disappear. It is very important to submit your web site to the Search Engines, but trying to keep a top ten ranking is very time consuming -- your efforts may be better spent on more effective marketing techniques.

>>> Next Page | Money Management

Search Aredconsult