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Full-Service Internet Marketing:
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How To Dance With It will be a losing proposition to meet them head-on. To defeat the enemy without even fighting is the domain of strategy and strategic thinking. "When a true samurai goes into battle, he is prepared for death. But more often than not, it is the opponent who meets death" You need an effective strategy to fight your internet war. Internet Marketing Strategy My greatest strength is formulation of your web marketing strategy to fight your internet war. I research your keywords and the competition to position your product on the Net.  |
Do-It-Yourself If your budget is tight, doing it yourself appears to be the most cost-effective solution. Unfortunately, the savings may only be short-term. I could go on for pages and pages about the critical errors that I see new site owners and web marketers make on a daily basis. Unless you have previous experience, you'll likely commit mistakes and it can cost you sales and profits. Hiring Out A Professional Service Learning to sell your product or service is going to take time. If you have time and can afford to lose hundreds- even thousands of dollars in sales as you learn from costly mistakes, that is fine.  |
Continuation ... If not, you should probably consider the services of this Webmaster and Net Marketer. A professional knows how to build web sites that generate sales. They are very customer service oriented, they are super efficient, very creative, and reasonably priced. I can also build from what you already have. Let Me Get Customers For You You thought that doing business on the Internet is about a beautiful or techie-looking website. No ! It's really all about how your target customers can find you (net promotion) and how many are buying your products & services (sales conversion).  |
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How To Really Start Our Collaboration: This process we will undergo is borne by the experience I have with previous satisfied clients. I help the client defines what he really wants and with my internet marketing expertise, we both add to the whole scheme. I also help a client who might not have the right technical background in the beginning in order to avoid the sharks of this industry. The first phase is Brainstorming and the second phase is the drafting of the Scope of Work. If the client still wants me to submit recommendations on internet marketing that will be implemented after website launching, I also submit the Internet Marketing Plan. Brainstorming: We will both plot the course. For more complex matters and if I feel that I have to call the expertise of a veteran web designer and database expert, I will call on my 2 Sr. Consultants on these fields to join us. Scope of Work The product of the brainstorming is the Scope of Work or the Terms of Reference. It outlines the work program, schedule, budget and payment. This means that the client can bid the job in the open or directly award to us. You have a choice. If you decide to bid the job, I will assist you in this undertaking by being a Resource Person in the bidding process. Internet Marketing Plan I really recommend that strategy and tactics be incorporated right at the very start, when the website design is not yet started. This Coach believes that web design must be a translation of the positioning strategy. If you don't have a positioning strategy, what will you design? Ordinary web designers don't really have a hint about what is a positioning strategy and branding tactics. Your Coach will include your overall internet strategy, website marketing strategy, positioning strategy, branding strategy, and a lot of other functions that your website must have for customer relations later. |
AREDCONSULT INTERNET MARKETING SOLUTIONS I. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. More II. WEBSITE CRITIQUE - for those who already have a website but the results didn't satisfy your expectations, especially your bottomline - profit. I offer you immediate and in-depth assessment. More III. RETAINER CONSULTANCY - for those who prefer to consult an internet marketing expert anytime, similar to a retainer legal counsel, especially for those who are launching regular internet marketing campaigns.More IV. INITIAL EXPERT ASSESSMENT & STRATEGY FORMULATION - for those with no website yet but seriously planning to publish one on the Web, it is better to hear from an expert first before plunging to unfamiliar field. This might save you huge sums of money. Also, from the axiom "always start with a strategy in mind" - this shall cover your strategy and tactics. More V. PROJECT CONSULTANCY - includes website design, installation of website functions, and search engine optimization (SEO); database design, programming, and development; and installation of ecommerce functions. More VI. STAFF TRAINING - for those who intend to maintain an internet marketing team or have already an existing one, I will analyze and improve your process, update your staff's skills, and provide them with continuous online training. More VII. INTERNET MARKETING PROMOTIONS - for those who want to outsource or contract out the whole internet marketing promotion processes. We will become one of your profit centers with a very cost-efficient operation. Business processes that can be outsourced include submission of your website to search engines, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, affiliate program administration, etc. More |